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Renowned New York Times columnist, Thomas L. Friedman, noted that Internet technologies have made the world “tiny” and “flatter,” creating “a global, Web-enabled playing field that allows for collaboration without regard to geography or distance.” Only those organizations geared to this environment will succeed, according to Friedman.
Going global Monster has positioned itself well to compete in such an environment. Our brand, products and sales force extend throughout the world, giving us a global presence. And our global strategy places us in a unique position to take advantage of a flattening economic community.
In Europe, we have expanded our leadership in the key markets of Germany, France and the Netherlands, while regionalizing sales, product and marketing to more efficiently and effectively serve Europe’s smaller countries. Several of our North American veteran managers migrated to Monster Europe during 2005, bringing knowledge and valuable experience that is helping to shape our future in this region.
We have also made significant strides in the talent-hungry Asia Pacific region --led by dynamic countries like China, India and Korea -- which are rapidly becoming peer players on the global stage.
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