With 95% name recognition, the Monster brand is one of the most recognizable on the planet and Marketing/Creative is the keeper of the Monster brand. Marketing has always been and will always be a highly valued function at Monster. After all, we virtually invented the online recruiting industry and continue to lead it today in an intensely competitive environment.

Burnishing our brand
Over the years, Monster has evolved from the pioneering Internet job board to the premier online destination to help people manage their careers. But we cannot and do not take our leadership for granted, so we’re constantly courting consumers and customers, pursuing our prospects and burnishing our brand.

Marketing also is a key player in the ongoing effort to attract consumers to Monster’s online properties, which is the lifeblood of any Internet advertising business. Marketing also feeds and supports the Sales function, which is not only highly rewarding, it’s absolutely critical at high-growth company like Monster.